Stephanie Houng and Ben Willson created Komedy.io to answer the question:
"How could we help businesses meet the demand from consumers for brands to be more entertaining in their content interruptions (a.k.a: Ads)?"
My role was to get the message out on why comedians have the best skillset for out-of-the-box ideas, how to connect with new audiences regularly, and storytelling to keep a viewer's attention, even if they don't like you.
We initially built a marketplace for comedians to demonstrate their skills and availability for clients needing additional talent for projects.
Later, we pivoted to run it as an agency with more 'hand-holding' with the client from the ideation stage, to script writing, all way through to final production.
Below are some of our partnership projects, early work, and marketing materials.
Late 2019
Client: Arms Reach Industries
Product: The NightCaddy
Written, Edited, Directed, and Performed by: Ben Willson
Comedian Consultant: Jordan Makin
In the first 30-Days, this video generated total sales of: $210,898.96 (10x ROAS)